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How to Buy Physical Gold: A Beginner's Guide to Purchasing Gold Bars and Coins

Avantaa Market Research Team
1 November 2025

How to Buy Physical Gold: A Beginner's Guide to Purchasing Gold Bars and Coins

Investing in physical gold can seem daunting for first-time buyers. This comprehensive guide will walk you through the process, helping you make informed decisions about your precious metals purchases.

Why Buy Physical Gold?

Before diving into the "how," it's important to understand the "why":

  • Tangible Asset: Physical gold is a real asset you can hold, unlike paper investments
  • No Counterparty Risk: Gold ownership doesn't depend on any institution's solvency
  • Privacy: Physical gold can be held privately
  • Historical Value: Gold has maintained value for thousands of years
  • Portfolio Diversification: Gold often moves independently of stocks and bonds

Step 1: Determine Your Investment Goals

Before purchasing, clarify your objectives:

Investment Horizon

  • Short-term (1-3 years): Consider liquidity and transaction costs
  • Medium-term (3-10 years): Balance between costs and value preservation
  • Long-term (10+ years): Focus on quality products with low premiums

Purpose

  • Wealth preservation: Focus on standard products with high liquidity
  • Speculation: Be aware of higher risks and potential volatility
  • Emergency preparedness: Consider smaller denominations for flexibility
  • Estate planning: Consider tax implications and transferability

Budget

Determine how much you can allocate to gold. Most financial advisors suggest 5-10% of your portfolio for precious metals.

Step 2: Choose Your Gold Products

There are several types of physical gold products, each with different characteristics:

Gold Bars (Bullion)

Advantages:

  • Lower premiums over spot price (especially larger bars)
  • Efficient storage
  • Straightforward pricing
  • Internationally recognized

Sizes Available:

  • 1 gram to 1 kilogram (most common: 1 oz, 10 oz, 100 oz, 1 kg)
  • Larger bars have lower premiums per ounce

Considerations:

  • Large bars are less flexible for partial sales
  • Require proper storage
  • Should be purchased from refiners accredited by LBMA (London Bullion Market Association)

Recommended For: Investors seeking the lowest premium and planning to hold long-term.

Gold Coins

Advantages:

  • Highly liquid
  • Easy to verify authenticity
  • Government-backed
  • Available in smaller sizes
  • Often exempt from VAT in certain jurisdictions
  • Collectible value potential (numismatic coins)

Popular Investment Coins:

  • British Britannia: Legal tender in UK, 1 oz, 24-karat
  • American Eagle: US legal tender, 22-karat
  • Canadian Maple Leaf: Canadian legal tender, 1 oz, 24-karat
  • South African Krugerrand: Historic gold coin, 22-karat
  • Austrian Philharmonic: Euro legal tender, 24-karat

Considerations:

  • Higher premiums than bars
  • Smaller sizes = higher premiums per ounce
  • Numismatic coins may carry significant premiums beyond gold value

Recommended For: Those wanting flexibility, easier verification, or smaller investment amounts.

Gold Jewellery

Note: While gold jewellery contains gold, it is generally not recommended as a pure investment because:

  • High premiums for craftsmanship
  • Lower purity (typically 14k-18k vs. 24k bullion)
  • Difficult to value accurately
  • Lower resale value relative to purchase price

Step 3: Understand Gold Purity

Gold purity is measured in karats or fineness:

Karat System

  • 24 karat (24k): 99.9% or higher pure gold (most bullion bars and some coins)
  • 22 karat (22k): 91.67% pure gold (some coins like Krugerrand and American Eagle)
  • 18 karat (18k): 75% pure gold (common in jewellery)

Fineness System

  • 999.9: 99.99% pure gold (highest standard bullion)
  • 999: 99.9% pure gold (standard for most bullion)
  • 916: 91.6% pure gold (equivalent to 22k)

For Investment: Look for products marked .999 fine or higher (24k).

Step 4: Find a Reputable Dealer

Choosing the right dealer is crucial:

What to Look For

  1. Established Reputation

    • Years in business
    • Customer reviews and testimonials
    • Industry accreditations
  2. Transparent Pricing

    • Clear pricing that references spot prices
    • Reasonable premiums over spot
    • No hidden fees
  3. Product Authenticity

    • Products from recognized refiners
    • LBMA-certified refiners for bars
    • Government-minted coins
  4. Secure Delivery

    • Insured shipping
    • Discreet packaging
    • Tracking provided
  5. Buyback Program

    • Willing to buy back products
    • Transparent buyback pricing
    • Fair spreads

Red Flags to Avoid

  • Pressure sales tactics
  • Prices significantly below market (too good to be true)
  • Lack of transparency about fees
  • No physical address or contact information
  • Poor or no reviews
  • Unwillingness to provide certifications

Step 5: Understand Pricing

Gold pricing consists of several components:

Spot Price

The current market price for immediate delivery of gold. This fluctuates constantly based on:

  • Currency movements
  • Global economic conditions
  • Supply and demand
  • Geopolitical events

Premium

The amount over spot price charged by dealers, covering:

  • Dealer margins
  • Fabrication costs
  • Distribution costs
  • Refiner margins

Typical Premiums:

  • Large bars (100 oz, 1 kg): 1-3% over spot
  • 1 oz bars: 2-5% over spot
  • Gold coins: 3-8% over spot
  • Smaller coins: 5-12% over spot

Additional Costs

  • Shipping and insurance: Usually £20-50 in UK
  • Storage (if using dealer storage): Annual fees apply
  • Spread: Difference between buy and sell prices (typically 5-10%)

When to Buy

While timing the market perfectly is nearly impossible:

  • Dollar-cost averaging: Make regular purchases to smooth out price fluctuations
  • Market dips: Consider buying when prices temporarily decline
  • Long-term approach: Focus on accumulation over time rather than perfect timing

Step 6: Verify Authenticity

When you receive your gold:

Visual Inspection

  • Check for official hallmarks and stamps
  • Look for refiner marks (on bars)
  • Inspect mint marks (on coins)
  • Verify serial numbers match documentation

Weight and Dimensions

  • Weigh the product (should match stated weight)
  • Measure dimensions
  • Compare to official specifications

Professional Testing (if concerned)

  • Acid testing
  • Electronic testing
  • X-ray fluorescence analysis
  • Available from professional dealers

Documentation

Keep all:

  • Purchase receipts
  • Certificates of authenticity
  • Assay certificates (for larger bars)
  • Packaging (for coins)

Step 7: Storage Solutions

Secure storage is essential:

Home Storage

Advantages:

  • Immediate access
  • No ongoing fees
  • Complete privacy

Considerations:

  • Security risks (theft)
  • Insurance needed
  • Not covered by standard home insurance policies

Options:

  • High-quality safe (anchored and fireproof)
  • Hidden locations (with risk of forgetting)
  • Home insurance rider for precious metals

Bank Safe Deposit Box

Advantages:

  • Bank security
  • Relatively low cost (£50-200/year)
  • Good option for moderate holdings

Considerations:

  • Limited access (bank hours only)
  • Not insured by bank
  • May be inaccessible during bank holidays or emergencies

Professional Vault Storage

Advantages:

  • Maximum security
  • Full insurance
  • Professional facilities
  • Allocated or unallocated options

Considerations:

  • Annual fees (typically 0.5-1% of value)
  • Less convenient access
  • Counterparty risk (though minimal with reputable facilities)

Allocated vs. Unallocated:

  • Allocated: Specific bars/coins stored separately in your name
  • Unallocated: You own a share of pooled gold

Step 8: Plan Your Exit Strategy

Before buying, understand selling:

Buyback Programs

Many dealers offer buyback programs:

  • Typically pay 95-98% of spot price
  • Require original documentation
  • Product must be in good condition

Private Sales

Can be sold privately, but:

  • Buyer may require verification
  • May take longer to find buyers
  • Negotiate your own price

Timing Your Sale

Consider:

  • Your original investment goals
  • Tax implications
  • Current market conditions
  • Your financial needs

Tax Considerations

Tax treatment varies by jurisdiction:

United Kingdom

  • Investment Gold Coins: CGT applies, but with annual allowance
  • Gold Bars: VAT-free if .995+ purity
  • Collectible Coins: May have different treatment

Important Notes

  • Keep detailed records of purchases
  • Document dates and prices
  • Consult with tax advisor for your specific situation
  • Consider holding period for tax optimization

Common Mistakes to Avoid

  1. Paying Too Much Premium: Compare prices from multiple dealers
  2. Buying from Unverified Dealers: Stick to established, reputable sources
  3. Inadequate Storage: Don't leave gold vulnerable to theft
  4. Forgetting Insurance: Protect your investment
  5. Lack of Documentation: Keep all receipts and certificates
  6. Overextending: Don't invest more than you can afford to hold long-term
  7. Ignoring Liquidity: Consider how easy it will be to sell
  8. Falling for Collectible Premiums: Unless collecting, stick to bullion

Getting Started: Your First Purchase

For beginners, consider:

  1. Start Small: Begin with 1 oz coins or small bars
  2. Choose Standard Products: Britannia, Sovereign, or small LBMA bars
  3. Established Dealer: Use a well-known, reputable dealer
  4. Secure Storage: Have storage solution ready before purchase
  5. Documentation: Keep everything organized from day one

Conclusion

Buying physical gold is straightforward when you understand the process. Key takeaways:

  • Define your goals before purchasing
  • Choose appropriate products for your needs
  • Buy from reputable dealers
  • Understand all costs involved
  • Secure proper storage
  • Keep detailed records
  • Think long-term

Physical gold can be a valuable component of a diversified portfolio, offering unique benefits that paper assets cannot match. Take your time, do your research, and make informed decisions based on your individual circumstances.

Remember: the goal of gold investment is wealth preservation and diversification, not getting rich quickly. Approach it with realistic expectations and a long-term perspective.

This guide is for informational purposes only and should not be considered as investment advice. Tax laws and regulations vary by jurisdiction. Consult with qualified financial and tax advisors before making investment decisions.

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